Aerosoul – Kirk Originals hooks up with the hip urban T-Shirt label.
As part of its ongoing sponsorship and support of the brand, Kirk Originals is prominently featured in Aerosoul Limited’s cartoon based promotion for its 2007 collection of urban-wear t-shirts.
Formed in 1998 by DJ and designer Leke Adesoye, who trained at the London College Of Fashion, Aerosoul was inspired by the jungle, breakbeat, soul and hip hop scenes as Leke sought to bring these underground influences into fashion. Well known for his legendary two decks “Junglist Movement” design (as featured in the movie “Human Traffic”)Hu, for ten years Aerosoul has brought quality street wear to a hip, discerning urban crowd and the label’s international profile has also grown during this period.
From Aerosoul’s early days the label has received great support from artists on the urban scene as Leke has employed both well established and up and coming names to model and represent the brand including the likes of Roots Manuva, Robert Owens, Omar, Rodney P, A Guy Called Gerald, Steve “The 4orce” Ellington and more. Yet beyond this urban style, the t-shirts have proved propular with other artists such as Groove Armada, The Boo Radleys, London Electricty to model Sophie Anderson which highlights the brand’s broad appeal.
Aerosoul’s unique designs and quality cut and finish has meant that it had always received a good deal of highly positive media coverage from both underground music magazines and also more mainstream media which has always set it apart from other urban labels and the brand remains highly respected among the fashion cognoscenti.
In addition to his work with Aerosoul, Leke also continues to pursue his thriving DJ career and remains a much sought after guest in the UK and Europe with recent gigs including sets for Phatfarm, Rocowear, Mecca, Movement and Oxfam’s “Make Poverty History” campaign. Along this musical theme, Aerosoul also recently released its first music compilation “Soul:Control (Sounds Of Underground London) which featured exclusive unreleased tracks from Aerosoul’s sponsored artist roster.
Leke wears Tarik from the Sculpture range
words : James Masters